In the past few weeks, I have had several readers who told me that Internet marketing is dead, the self-improvement industry is history, and social media marketing is a way of the past. Yet, when you go through your day, you see a post from Mr. A claimed a particular success in his business or Mr. B talked about people that he met, places he went, or the people he networks with.
Yet, your business isn’t going the way you wanted it to be.
The question is, “How do you build a business that people will want to pay top dollars for your service?”
Before I shared with you the secrets, I just had a conversation with one of the top radio syndicates in U.K. – She told me that even though she enjoyed doing all the radio show, in reality, she didn’t receive a penny for her time. Well, I understood her frustration. That was the reason why I invested another 10 minutes of my time with her.
“I got it, Henry,” – Ms. Potato replied.
“That’s good,” – I replied.
“I didn’t realize that I miss out on a lot of things in my business,” – Ms. Potato replied as she took a lot of notes.
“That’s good that you realized it now,” – I replied as Ms. Potato told me that she had an Ah-Ha moment.
Of course, as much as I want to share with you the whole conversation on what I shared with Ms. Potato, I really can’t as it was confidential information that was designed for her business. However, what I can share with you are the mistakes marketers make on building their online business. – It allows you to fix them. This way, you can work less, earn more, and enjoy the time you truly deserve with your family.
Mistake #1: You don’t focus on providing a complete solution your audience will receive when they purchase your product.
Let’s just say that you are in a niche that focuses on helping your audience how to get their ex-girlfriend back, okay?
When a customer bought your product, you need to make sure that your product is the ONLY solution they need to get their ex-girlfriend back. In other words, even if they don’t buy your up-sell or down-sell product, your potential clients will know how to get their ex-girlfriend back.
The question is, “If they have everything they need to get their ex-girlfriend back, how can I make more money from the same customers?”
Two words: You don’t.
Sure, if they need extra help from you such as a phone coaching or an email coaching that would be a different story.
So, stop creating products that focus 1/8 of the solution your customers when they purchase your products. Instead, give them everything they need to solve their problems at the price you have set. It could be $200. It could be $400. It could be $700 a pop. – In fact, here are two benefits you will receive when you concentrate on providing a complete solution to your customers:
A) Your customers know that every product you release to the public will be high in quality. – Plus, you will also receive a whopping $200 to $700 per sale instead of a pity $7. Would you instead have 50 sales at $700 a pop or 200 sales at $7 a pop? Do the math.
B) You will have high-end customers who are ready to solve their problems. – When you price your product at $100 or higher, you will get higher-quality customers who are prepared to follow every direction you give them inside the product. It will also allow you to receive result-oriented testimonials for your business.
Mistake #2: You don’t build your list.
Some people say that “I just want to help other people.” – Seriously, don’t ridicule yourself. It is similar to telling others that I just want to be her friend, but in reality, you want her to be your girlfriend or a wife.
One day, I was in a kickboxing class. I saw a beautiful girl standing next to me. She had these gorgeous eyes that attracted me. After the class, I asked her out for a date.
“Hi, my name is Henry. What’s your name?” – I asked Ms. Orange.
“I am orange,” – She replied as her face turned red.
“You did awesome on the kickboxing class. Is this your first session?” – I asked as it was the first time I saw her.
“It was my second class,” – Ms. Orange replied.
“I see. I must have missed you the first time then,” – I replied and smiled at Ms. Orange.
“I think you did,” – Ms. Orange replied laughing uncontrollably.
“Look. I like your personality. Let’s meet up this Saturday at 5 PM at Pear Coffee Shop. This way, we can get to know each other better,” – I asked Ms. Orange for a date.
“Sure,” – Ms. Orange replied nervously.
After we exchanged our phone number, we met up on Saturday. The question is, “What is this has to do with building your list?”
Two words: Direct approach.
When I asked Ms. Orange to go on a date with me, it doesn’t mean she would have a chance to go on a date with me for the second time. Why is that, Henry?
Well, I put her through a pruning process. If she is the exact person I am looking for as a girlfriend, then, I will ask her out for a second date. If not, I delete her phone number and move on.
My point is, “You got to build your list. Tell your potential customers who you are and how you can help them to solve their problems. If they like you, they will buy your products. If not, they are always free to unsubscribe from your list.”
Mistake #3: You don’t establish a robust relationship with your audience.
You can’t ask a girl to become your girlfriend on the first date. It may work for a tiny percentage of girls. I had had a situation where a girl stalked me on Facebook and asked me to become her boyfriend. – In the end, I ended up refusing to date with her as I scared of her.
The question is, “How can you build a powerful relationship?”
ANSWER: Telling your audience what they need to do to solve their problems.
You don’t want to fake it. You don’t want to use your audience as a guinea pig. Instead, you want to build your relationship based on your real-life experiences. – I had a brain tumor, I can talk about it. I used to sleep on someone’s couch for two years, I can talk about it. I used to work at a 7-11 convenience store for two years, from 11 PM to 7 AM in the morning, I can talk about it. — Then, on each message, you broadcast to your audience, you can tell your audience on what they need to do to solve their problems.
The critical concept in here is, “People buy from people who they know, like, and trust.” So, the more they know you, the more they love you. The more they love you, the more they buy from you.
You don’t have to force them.
You don’t have to say buy, buy, and buy.
You merely need to tell them what they need to do to solve their problems.
That’s all it takes. The question you need to ask yourself is, “What other mistakes you make on ruining your chances of attracting the success you deserve in life?”
Regardless, I strongly recommend you to download my new e-book, “The Limitless Mindset” for free at http://thelimitlessmindset.com. It will show you how to unleash your power to fulfill your duty & mission in life.
Limitless For Life,
Author, Speaker, Limitless Potential Expert, Entrepreneur