What’s going on? How do you change this scenario?
Three words: Email Marketing Works.
However, you must do things differently compared to before. What is it, Henry? Well, let’s dive into the three secrets I’ve been using for two decades to use email marketing to build massive cash flow for my business, okay?
SECRET #1: The End Game of Utilizing All Sorts of Traffic Generation System is to Build Your List.
I don’t care whether you are using FB ads, YouTube, Google ads, or social networking sites, if you don’t build your list, you are just dead in the water. – It also means that you got to stop talking about what this marketer use or what that marketer use for advertising.
SPECIAL NOTE: 99% of the marketers have no clue what they are talking about. And, by listening to their advice, it will distract you from getting the results you are looking for in your life.
The appropriate question you need to ask is, “Why does he use all those marketing techniques?”
- If he utilizes those marketing techniques as a way to build a list, that’s what you need to do in your business.
- If he utilizes those marketing techniques as a way to sell affiliate products and he or she doesn’t build his list, you know that he doesn’t understand marketing at all.
SECRET #2: Every time you send out an offer, you are reducing your asset. On the Contrary, when you email valuable contents, you are increasing your asset.
With email marketing, the relationship comes first. It means that every single time you send out valuable contents to your audience, you will build a stronger relationship with your potential clients. On the other hand, every time you send out an offer, you will diminish the engagement between you and your audience.
It is the power of Ying and Yang. – In fact, if you look at the symbol “Tao,” Ying represents darkness. Yang represents light. It also means that when people receive valuable contents from you all the time, they will have to give back to you one way or the other. I don’t care whether it is in business, relationship, or health.
Your JOB as a marketer is to create a balance on how much you can give to your audience (i.e., Articles, videos, webinars, etc.) and how much you need to take in other to give more to your audience. – You need to have a balance between Ying and Yang in your business. It is HOW you can utilize the power of email marketing to the max.
SECRET #3: Always recommend products and services that will solve your audience problems as soon as possible.
- You can’t become wealthy with a $7 product.
- You can’t solve your audience problems with a $7 product.
- You can’t satisfy your clients with products that only solved half their problems.
So, why do you even try to chase after sales when you can focus on building satisfied clienteles from the get-go?
When I was in Boston, I went to a $7 buffet restaurant.
However, when I took my first bite, I had to drink water right away as the food was very salty and too dry. When I talked to the waiter about the meals, the restaurant’s owner looked at me with a disgusted face. Also, I heard from other patrons that they didn’t like the food either. In less than six months, the place closed down.
Before my weight loss diet, I went to a Japanese restaurant in New York. My wife and I had to wait for 20-minute. Even though the price was $40 a pop, we didn’t complain. I told my wife that once I am off the diet, we would revisit this restaurant.
What is my point of telling you this? – In the end, it is all about what customers want and NEVER about what they need. In fact, there is a saying that you MUST remember, okay?
- If you give people what they want, you will always make money.
- If you give people what they need, you may make money.
- If you give people what you think they want, you will never make money regardless of how hard you try.
The question you need to ask yourself is, “Do you utilize email marketing as a way to ask people to buy, buy, and buy? Or Do you utilize email marketing as a way to provide clients with the solution they need to solve their problems once and for all?”
Regardless, I strongly recommend you to download my new e-book, “The Limitless Mindset” for free at http://thelimitlessmindset.com. It will show you how to unleash your power to fulfill your duty & mission in life.
Limitless For Life,
Author, Speaker, Limitless Potential Expert, Entrepreneur